Guru in Search of Chantal Sutherland
People come to my site in search of Chantal Sutherland all the time. In fact, she’s my most frequent search criteria (ok, currently tied with ‘green but game’, but that’s a recent development). Usually, they’re looking for photos but today’s inquiry was a first.
My mid afternoon malaise of error message writing (don’t ask) was pleasantly interrupted by an email from an employee of Guru Energy drinks. It seems as though Chantal Sutherland has become a fan of Guru and they’re trying to get a case of it to her, but not having much luck. Something about a wrong apartment number.
The best advice I could give was to contact Woodbine. But after looking at their site, I have some more advice… do an ad campaign featuring lady jocks!
Aside from Chantal, there’s Shannon Uske and Dierdre Panas at Monmouth, Maria Charles at Philadelphia Park and Jacqueline Davis at Belmont to name a few. And these are just the ones I could easily track down pictures of/think of off the top of my head.
Give it some thought Guru, nothing says organic and natural energy drink like lady jockeys!
Posted by dana on Sep 30 2008
Filed Under: 2008, Woodbine, Marketing, Chantal Sutherland
Friendly Reminder, Zenyatta is Impressive
Don’t get me wrong, I love Curlin… I schlepped my exhausted self out to Belmont specifically to see him on Saturday and he did not disappoint. One of the many things I love about him is that he always shows up, a real pro.
I thought all of the stakes races at Belmont were great. I really liked Cocoa Beach but had her with Lemon Drop Mom instead of the gamely Ginger Punch. I discounted Dynaforce in favor of Communique over Mauralakana. Fab Strike was still impressive fighting back against Black Seventeen (E - I wish you were right!)… and I think Kodiak Kowboy (my choice with Fab Strike & First Defence) might have gotten there at 7F.
Last but not least was the performance that impressed me the most at Belmont, Grand Couturier in the Joe Hirsch… wow! And all this time I thought he was a yielding play against (which is why Shamdinan was my long shot in last year’s BC turf, and not Grand Couturier).
Curlin was the chestnut cherry on the excellent racing day cake. Swifty and I double high-fived as he crossed the line and let out a simultaneous and emphatic “YES!”… along with the rest of the smallish celebratory crowd.
But let’s not overlook the 50 ft woman, as Ernie likes to call her or Stardom Bound… her 2yo protege in the “Little Ladies”* Division who’s sometimes called Zenyatta Jr around the barn. These two put on one hell of a show and should not be overshadowed by Curlin’s transformation into racings 10 Million Dollar Man.
Zenyatta staying perfect while making the impressive Hysterical Lady look like an allowance level entrant trying to jump in class:
Stardom Bound, going 8 wide to show those other Little Ladies a thing or two:
Get your check books out, Stardom Bound will be part of a liquidation sale come November, but she’ll come with a reserve. I don’t suppose Fasig-Tipton accepts esnipe?
*Editor’s note: I’m going to call the Juvenile Fillies the Little Ladies as long the Ladies Classic name stands.
Additional editor’s note: while I know this post is not at all timely, I’m trying to get back in the habit of posting and this was a heck of a lot easier to start off with than trying to do the Marketing Summit and Task Force justice. Not to worry, I haven’t forgotten!
Posted by dana on Sep 29 2008
Filed Under: Auction, Wrap Up, 2008, Zenyatta, Stardom Bound, Impressive, Shamdinan, Vosburgh, Curlin, Belmont, Hystericalady, Race Replay, Fabulous Strike, YouTube, Racing
Thank You Evening Attire…

Fan favorite Evening Attire at Aqueduct (Sarah K. Andrew)
No doubt the blogosphere and racing sites in general will be regaling Evening Attire with well deserved retirement send offs in the next couple of days.
Until then, just wanted to say a simple “thank you” to Evening Attire and his connections.
His last out, a win on the road in the Greenwood Cup at Philadelphia Park:
The announcer couldn’t have said it better, “Evening Attire, amazing!”
Posted by dana on Sep 28 2008
Filed Under: Get Well Soon, Farewell, Geldings, 2008, Sarah K. Andrew, Evening Attire, Fans, Retirement, Race Replay, Injury, Racing
No, Thank You!

(psd)
You may have noticed it’s been a virtual love fest across the internet and blogosphere today what with all the thanking and congratulating going around. While it’s gonna take me a few days to do some proper posting full of insight, observation and wit (ok, maybe just posting) I wanted to post a little something so you don’t think I’m still stuck in the casino wearing the same thing I had on Monday (but I could be posting this from my phone, couldn’t I?).
Seriously, it was a really great trip! Everyone was incredibly nice, genuine and excited about what we had to say and the summit in general. I met so many great, dedicated and engaged folks, to say it was eye opening would be an understatement. There were too many great moments to note here and now, particularly when I have laundry, unpacking, bill paying and, in general, “normal” stuff that I’ve been ignoring for at least the past 2 weeks.
So, until I get around to some real posting about “what happened in Vegas”, many thanks for all the well wishing and congratulations! Plus a big BIG shout out to all the task force members for what only can be described as a marathon of intense discussion frequently veering into intense debate and often ending up as intense arguing… all in the name of improving racing, something we all obviously love.
I don’t think there was any topic we didn’t discuss and I’d be hard pressed to think of a topic we all agreed on! But, we’d be fools to think that wasn’t by design. Guess this would be a good time to thank Social Sphere as the masterminds of the whole operation! And, last but not least, many thanks to the NTRA for having the fortitude to invite us! They had to be at least a little nervous, no?
More to come!
Posted by dana on Sep 24 2008
Filed Under: 2008, Industry, Internet, NTRA, Fans, Marketing, Racing
The Only Thing Staying in Vegas is my Money

(mlsnp)
Super early tomorrow morning yours truly will be on her way to Vegas for the NTRA marketing summit. I have the good fortune to be flying out with Jessica on Jet Blue where, in addition to being in good company, I can indulge in all sorts of non-low rent snack foods, watch TV, have more leg room and possibly be seated near someone with an emotional support animal!
As you may have guessed, both Jessica and I will be discussing matters related to the internet. We’ll also be giving a few little demos to keep things lively and hopefully more insightful than just explaining twitter or widgets.
Speaking of twitter, you may have noticed the tacky new widget prominently featured over there on the upper right. I plan on “live twittering” (is that a phrase?) the trip. Mind you, it will more than likely just a be series of my failings in the sports book + what snack foods I’ve indulged in (I’m kicking off the trip with a blueberry cake donut from Dunkin Donuts in the Jet Blue terminal!) but who knows, I might be able to impart some insights from the conference or some juicy tidbits (but don’t count on it).
You can also follow along here, grab the RSS or sign up for a twitter account and “following me”.
As I settled down in front of the idiot box last night good fortune smiled on me again. One of my fav movies, Casino, was on. I couldn’t think of a better way to get in the mood for this trip as I’m sure my trip will totally parallel the film.. minus the violence, large amounts of money, more violence and stealing. I guess that just leaves gambling and wearing giant glasses… both of which I’ll definitely be doing.
Posted by dana on Sep 20 2008
Filed Under: Industry, Twitter, 2008, Internet, Marketing, NTRA, Racing











