Chantal Sutherland & GURU, sans Bikini

Chantal Sutherland prepping for a days work while enjoying a GURU Energy Drink (GURU Energy Drinks)
Earlier in the year I was able to be of some assistance to the fine people of GURU Energy Drink in their quest to track down the talented and stunning Chantal Sutherland. It all worked out in the end and I even ended up being the lucky recipient of some of their product, which I must say is both delicious and unjanglingly energizing.
Recently my pals at GURU got in touch to say hi and, as promised, forward on this photo of Chantal prepping for a day at work while enjoying a refreshing GURU Energy Drink (points for the matching helmet, nail color and beverage can). As indicated earlier, I think she could sell a beverage, no?
Recently the topic of marketing has been racing around the blogosphere (har har) like a house on fire! Winston… Not Really made a great point the other day about using jockeys to market racing. And not only semi-naked ones! I totally agree with him and added several examples of “hot” images of jockeys that don’t involve bikinis, oil or lip licking.
Alan Garcia, hot.
Chantal Sutherland, gorgeous.
Jacqueline Davis, stunning.
Eibar Coa, work it.
Norberto Arroya, bring it.
Channing Hill, oh yeah.
Alex Solis, boom.
These are just a few examples of jockeys looking alluring in a contextually appropriate setting that actually references racing, thus tying the sex appeal to the racing. Sure, the brazen approach might work, but this kind of ad seems more likely to send a guy to his favorite porn site rather than the track.
Posted by dana on Dec 19 2008
Filed Under: Channing Hill, 2008, Alan Garcia, Marketing, Chantal Sutherland, Eibar Coa, Jocks












Rosie, Maylan, Jackie—All we need is Tom Bosley’s voice and an occasional hair flip.
Knockouts.
As for the guys…I remember girls drooling over Garcia at the Spa, waiting for him to appear from the jocks room.
I am now able to rest a beer on my stomach.
John Forsythe!
John Forsythe’s voice, not Tom Bosley’s!
I think it should be your voice…
http://www.youtube.com/watch?v=FW_daBHfjag
It’s time to go to work! Note the equestrian scene (and a bikini, but not in the same scene!).
And to lure the Angels, Forsythe didn’t even need the Burger King spray.
Jacqueline Davis is cooler than Jacqueline Smith was. What a weak-ass karate chop to the chest.
Equestrian bikini scene would attract at least one racing fan.
I bet that Burger King spray would attract Jelly Roll!
No question
I love, love, love that picture of Channing.
Me too.
THAT should be the face of horse racing, it’s on par with a Dior/Gucci/Versace ad.
Where is Diane Nelson these days?
I always sort of liked Julie Krone, too.
There are plenty of shots of Julie Krone over at flickr.
I’m not sure about Diane Nelson, but here’s an interview with her. I bet the proprietor of that site might know something.
Diane Nelson was a model when she was younger and they used her in quite a few ads. Interesting thing with Diane Nelson. She actually participated in the “Career Day” lecture of elementary schools in Queens, NY. When I was in 5th or 6th grade she came to my school and was one of maybe 10 or 12 speakers who lectured the class about their careers. You had a firefighter,detective, nurse, bus driver, lawyer…..and then you had Nelson who was a good looking girl standing with them. Bottom line..None of the kids knew who she was when she first got there but at the end of the day she was the only one signing autographs. I still have mine on a little piece of loose leaf paper.
Jason, that’s excellent and a compelling argument for career day in general!
Unfortunately, I’m pretty sure that’s not Alex Solis. It’s a So Cal exercise rider that looks a lot like him, except for subtle differences like the chin and riding gear. Could someone with a Flickr account let Raymond know, or ask him if he’s sure it’s Alex (like, if he talked to him and got a name)?
Interesting, I’ll post a comment on flickr for Ray… thanks MH!