There I was minding my business on Saturday afternoon with the NYC OTB channel on, volume down, laptop in hand, in the middle of some excellent puttering… reading tweets about entrants from various tracks, looking at Raceday360 Wire and possibly even sending email.

As I glanced up to see how many minutes to post at Belmont (for a 3 horse race) I noticed the DRF Formulator ad that reminds us that they were kind enough to make Formulator easy enough for us women folk to use. As I blankly stared at the TV I noticed something different, that the text on the noted frame had change, and that the word “expert” seemed to be included.

After thinking that maybe I had imagined it, I used the magic of digital television to go back and verify that indeed they had changed that frame! No longer did it read “for every skill level“, it now read “for beginner and expert handicappers!”, although the voice over had not changed. No doubt it was much easier to change the text than the audio.

Well how about that? One can only assume that some kind soul forwarded along this link to point out their inadvertent inference. Hats off to the fine fellows at DRF for making that change!

Posted by dana on May 31 2009    
Filed Under: :), Industry, 2009, Daily Racing Form, TV, Ads, Marketing, Racing

(No Ratings Yet)

 Loading ...