Chantal Sutherland & GURU, sans Bikini

Chantal Sutherland prepping for a days work while enjoying a GURU Energy Drink (GURU Energy Drinks)
Earlier in the year I was able to be of some assistance to the fine people of GURU Energy Drink in their quest to track down the talented and stunning Chantal Sutherland. It all worked out in the end and I even ended up being the lucky recipient of some of their product, which I must say is both delicious and unjanglingly energizing.
Recently my pals at GURU got in touch to say hi and, as promised, forward on this photo of Chantal prepping for a day at work while enjoying a refreshing GURU Energy Drink (points for the matching helmet, nail color and beverage can). As indicated earlier, I think she could sell a beverage, no?
Recently the topic of marketing has been racing around the blogosphere (har har) like a house on fire! Winston… Not Really made a great point the other day about using jockeys to market racing. And not only semi-naked ones! I totally agree with him and added several examples of “hot” images of jockeys that don’t involve bikinis, oil or lip licking.
Alan Garcia, hot.
Chantal Sutherland, gorgeous.
Jacqueline Davis, stunning.
Eibar Coa, work it.
Norberto Arroya, bring it.
Channing Hill, oh yeah.
Alex Solis, boom.
These are just a few examples of jockeys looking alluring in a contextually appropriate setting that actually references racing, thus tying the sex appeal to the racing. Sure, the brazen approach might work, but this kind of ad seems more likely to send a guy to his favorite porn site rather than the track.
Posted by dana on Dec 19 2008
Filed Under: Channing Hill, 2008, Alan Garcia, Marketing, Chantal Sutherland, Eibar Coa, Jocks
Guru in Search of Chantal Sutherland
People come to my site in search of Chantal Sutherland all the time. In fact, she’s my most frequent search criteria (ok, currently tied with ‘green but game’, but that’s a recent development). Usually, they’re looking for photos but today’s inquiry was a first.
My mid afternoon malaise of error message writing (don’t ask) was pleasantly interrupted by an email from an employee of Guru Energy drinks. It seems as though Chantal Sutherland has become a fan of Guru and they’re trying to get a case of it to her, but not having much luck. Something about a wrong apartment number.
The best advice I could give was to contact Woodbine. But after looking at their site, I have some more advice… do an ad campaign featuring lady jocks!
Aside from Chantal, there’s Shannon Uske and Dierdre Panas at Monmouth, Maria Charles at Philadelphia Park and Jacqueline Davis at Belmont to name a few. And these are just the ones I could easily track down pictures of/think of off the top of my head.
Give it some thought Guru, nothing says organic and natural energy drink like lady jockeys!
Posted by dana on Sep 30 2008
Filed Under: 2008, Woodbine, Marketing, Chantal Sutherland











