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Dan Liebman’s post today on Bravo brings up (and over looks) some interesting points. He correctly points out that ESPN “decides for us what is sport and what is not, and what we will be able to watch”, although admittedly this is a construct of media in general.

He puts the icing on the cake by saying:

Apparently, it is more important to find out who is the world’s strongest man than who is the world’s best Thoroughbred.

However, the real missed opportunity in this discussion is main stream marketing or lack of it.

Lower interest in racing can be attributed to several things, among them more choices today for viewers and the fact many core fans are watching on HRTV or TVG, or at a simulcast or off-track betting facility. While HRTV and TVG serve racing’s core, they do little to help cultivate new racing fans. It’s doubtful other, smaller cable networks will either.

I don’t think it matters what channel racing is on as long as it’s marketed, after all, people can’t get interested in what they don’t know about. Look at the success of Jockeys on Animal Planet of all places. Remember how concerned we were with their crazy breakdown-a-palooza promotion? It didn’t matter, the show was success… and it couldn’t have been a success if they had just hoped people would find it. Sound like a familiar approach?

In regards to Bravo, Patrick at Handride argues that positioning racing as cultural phenomenon will be racing’s undoing as far as growth goes. An interesting comment thread ensues that explores the oft debated sport vs. gambling angle. Additionally, the tweet-o-sphere disagreed with him on the cultural phenomenon part. I don’t think it matters one way or another with no mainstream marketing.

Prior to Liebman’s post today, Jason Moran pointed out the World Wide Sports angle here at GbG over the weekend. He makes some great points and in fact he has shared other interesting thoughts about sports coverage here at GbG in the past. The Wide World of Sports idea is particularly interesting because, as several commenters at Bloodhorse point out, racing telecasts that go on for hours are pretty boring. The other side of that coin is what Moran has pointed out before, that NBC knew how to tell stories and fill the seemingly long space between races with interesting, well told stories.

I’m no sports maven, in fact I can emphatically say that I don’t give a shit about sports, but look at the NBA & TNT. Is TNT a sports channel? No, it’s the home of Drama. That’s actually a pretty brilliant hook for any kind of sport or game if you ask me. And guess what, they market it!

I think the bottom line is that, regardless of whether it’s locally or nationally, if we’re really concerned about growth then racing ought to start marketing itself to more than the existing fan base.

Posted by dana on Mar 17 2009    
Filed Under: Becoming a Fan, Industry, 2009, Jockeys TV Show, Twitter, Kentucky Oaks, Internet, Marketing, TV, Dan Liebman, Mainstream Media, Racing

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Sophie’s Salad at Saratoga, can also be found on the menu at Mesa Grill! (Sarah K. Andrew)

The minute I don’t post for a day or two all kinds of things come up that I want to point out, or how to turn several small posts turn into one really long post.

Back in Action:
NTRA has several items of note on those who are back in action, of one kind or another. Great Hunter & Spring at Last are back in training and Rags to Riches is preparing to start training in Cali.

You’ll have one more time to ask yourself “Will He Shine?” as he will retire after his next start in the De Francis Dash.

In a Back in Action two-fer, or perhaps a Back in Action one-fer and a Back in Cali one-fer, one of my favorite turfers, Obrigado, is set come back after a few months off on Saturday at Hollywood Park with Patrick Valenzuela up.

Following-up:
Slew’s Tizzy showed in Commonwealth Turf Stakes. He seemed to like to surface and started to come on in the end. If it were me I would probably run him on the turf again or perhaps send him out to Cali to see how handles the various synthetic tracks.

Around the blogosphere:
Speaking of synthetic tracks, Teresa at Brooklyn Backstretch, one of the only folks I’ve seen to consistently raise this worthy issue, has a post on the “big toxic waste dump” factor.

John at The Race is Not to the Swift has a couple of posts of note. One has two interesting videos of Aqueduct… one that documents some shuddered off areas and one that’s a bit of profile and/or ‘whatever happened to’ as told by those who are there. This post generated some discussion about NYRA that’s worth checking and perhaps chiming in if you’re interested.

His other post that has several video clips of sires being shown off at stallion tours. The one of Giacomo, no doubt preparing for his work day, is somewhat alarming (perhaps impressive?) yet also giggle worthy with ridiculous background music and angle of the video. All in a days work!

Valerie at Foolish Pleasure has a nice homage to Octave, a horse that no doubt didn’t get the respect she deserved being R2R’s stable mate.

This also generated some interesting discussion about how the current graded stakes system fails to recognize horses like Octave, among other things. If you’d like to see the American Graded Stakes Committee do something about that, and I know you would, go here and leave a comment.

I Rarely Disagree:
A few opinion pieces and interviews from 2 folks I rarely disagree with… Steve Haskin does not disappoint in his Talkin’ Horses transcript that’s full of great insight and commentary.

Dan Liebman has 2 nice editorials of note, one suggesting that there are plenty of ways in which tracks can work together to better each other and one that discusses a new heartening direction in marketing for the BC.

Finally, I had a business lunch today at Mesa Grill, owned by noneotherthan Celebrity Grill Master and Horse Owner extroadinare, Bobby Flay. Sophie’s Salad was on the menu but no Catmosphere burger… probably not a bad thing.

Posted by dana on Nov 14 2007    
Filed Under: Dan Liebman, You Can Help, You Tell 'em!, Sarah K. Andrew, De Francis Dash, Steve Haskin, NYRA, Marketing, Rags to Riches, Retirement, Slew's Tizzy, Great Hunter, 2007, Octave, Racing

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Excellent with a capital E commentary by Dan Liebman of Bloodhorse on breeding and the new gold (sub) standard. Superfecta pointed this out yesterday but I just now read it and have to give it 4 thumbs up.

It’s always satisfying to not only see someone point out something hideously wrong, but to also point who and what’s to blame. You go Dan Liebman.

Posted by dana on Sep 20 2007    
Filed Under: You Tell 'em!, Dan Liebman, 2007, Breeding

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More good commentary on how to better market horse racing, i.e., increase the fan base. [Bloodhorse]

Swifty had a good post too about this subject that also linked to yet another opinion piece his dad (Papa Swifty) had sent to him.

The existing horse racing fan base is crying out for action, and Swifty and I have a little plan we’re brewing to help facilitate that action (as much as we can). Stay tuned!

We all understand the economics of the game, but the fans are growing tired of the sport’s stars being whisked off to the breeding shed.
  - Dan Liebman, Bloodhorse

Posted by dana on Jun 13 2007    
Filed Under: Marketing, Dan Liebman, You Tell 'em!, Greed, 2007, Grrrr, Fans, Let Horses Race, Retirement, Racing

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