Player at Belmont today, looking like he just got kicked out of the P6 (Jason Moran)

You may think that the only thing I blog about these days is thanking sponsors, and you’d be right, in part. I’ll cover a few other items but not without thanking sponsors first!

NJSEA, the folks who run Monmouth and Meadowlands, have decided to continue to use the Hello Race Fans Ad Network to promote their summer activities. I’m happy to report that I’m still Surviving at the Shore (narrowly) and hope to make a trip to Monmouth this summer… and you should too! Check them out (by way of clicking on their ad) as they have a whole summers worth of cool stuff to promote.

Sam Houston loves all of Texas, and the Hello Race Fans Ad Network! They’ve widened their current geo-targeted campaign to include all of Texas, so all you fun-lovin’ Texans should check them out (by way of clicking on their ads!).

And finally, we welcome Churchill night racing to the network! They kick off their Friday night racing with a little disco. Of the many genres of music that I love, classic 70’s disco is the top of the list (I was singing Odyssey’s Native New Yorker to my dog just the other day. Inner Life’s Caught up in a One Night Love Affair (which I’m NOT having!) is also in high rotation on my ipod). Why go to some stupid bar on Friday night when you can stay home and play Churchill? Or, better yet, play Churchill from the bar, unless, of course, you’re in the Louisville area. In which case you should boogie on down to Churchill.

But seriously, many thanks to our sponsors. If you like the blogs and sites and in the Hello Race Fans Ad Network, you should occasionally click on the ads. Every click helps!

In other news, you’d be surprised how many people search for things like “how to bet horse racing” or “learn to bet on horse races”. It’s heartening to see HRF getting decent search traffic from these sorts of searches after the Triple Crown. Here a few of the search terms that led folks to Hello Race Fans! today:

learn to bet horse races
reading a tote board
how to bet on horse racing
simple tote
what to look for in horse behavior in post parade
filly triple crown
how to interpret horse racing forms
playing superfecta
horse lineage terminology
horse race lingo

Also heartening was that Rachel Alexandra going to the Fleur Di Lis was picked up by AP (via Lane Gold).

Finally, you can support your fav racing bloggers (or at least some of them!) by going to the first, presumably annual, Horse Racing Blogger Awards and voting. Voting closes June 21.

Posted by dana on Jun 09 2010    
Filed Under: Jason Moran, Twitter, 2010, Churchill Downs, Monmouth Park, Ads, You Can Help, Racing

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(Mark_Baratelli)

Sponsors! In a time of shrinking budgets it’s extremely cheery making when an advertiser choses the Hello Race Fans Ad Network to publicize their events and products. A big thanks to our current our advertisers!

Sam Houston is running a geo-targeted campaign, so if you’re in the Houston area and you see the Sam Houston ad, click on over and check them out… and get yourself to the track!

Totebet offers a sign-up bonus, rebates and co-mingles funds into the track’s pools. If you’re looking for a new platform, click on over!

And finally, Monmouth/Meadowlands has started a campaign with us… their incredibly fun Survival at the Shore game is back! Click on over and sign-up!

Again, many thanks to our sponsors! We hope we can help get the word out about their products… and in turn we’re grateful not only for the support of independent content publishers (and our Fan Education site, which is what we use our portions of the ad revenue for!), but for the chance to help them broaden the reach of their brands.

Please visit our sponsors when you see their ads!

(And now that we’ve reached part 3, I will retire Reasons to be Cheerful, even if there continue to be more reasons)

Posted by dana on May 08 2010    
Filed Under: Hello Race Fans, 2010, Internet, Monmouth Park, You Can Help, Site Related, Ads

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There I was minding my business on Saturday afternoon with the NYC OTB channel on, volume down, laptop in hand, in the middle of some excellent puttering… reading tweets about entrants from various tracks, looking at Raceday360 Wire and possibly even sending email.

As I glanced up to see how many minutes to post at Belmont (for a 3 horse race) I noticed the DRF Formulator ad that reminds us that they were kind enough to make Formulator easy enough for us women folk to use. As I blankly stared at the TV I noticed something different, that the text on the noted frame had change, and that the word “expert” seemed to be included.

After thinking that maybe I had imagined it, I used the magic of digital television to go back and verify that indeed they had changed that frame! No longer did it read “for every skill level“, it now read “for beginner and expert handicappers!”, although the voice over had not changed. No doubt it was much easier to change the text than the audio.

Well how about that? One can only assume that some kind soul forwarded along this link to point out their inadvertent inference. Hats off to the fine fellows at DRF for making that change!

Posted by dana on May 31 2009    
Filed Under: :), Industry, 2009, Daily Racing Form, TV, Ads, Marketing, Racing

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Your ad here! (jk+too)

You may have noticed over the past week that there’s a new ad space over there on the right. Not only here at GbG but on several sites. The little tag hanging there below the ad says “HRF Ad Network”. What?

The Hello Race Fans Ad Network is one of two projects Swifty and I have been working on for the better part of a year. After seeing my traffic go up basically every month since I’ve started blogging and noticing that there are new independent blogs and sites continually popping up, we thought it was a good idea to bring as many of them together as possible to 1) create an excellent new opportunity for advertisers to easily reach racing fans and 2) give everyone in the network a stronger bargaining position as we’re more attractive to advertisers as a group than individually.

I’m happy to say that so far it seems to be working! We were lucky enough to get two outstanding charter advertisers, West Point Thoroughbreds and the Breeders’ Cup. Rock out!

Please visit our sponsors by clicking on their banners when you see them on our sites. As individual publishers in the network we don’t get paid any more for you clicking on the ad but it’s a great way to reward those organizations that were willing to take a chance on a new small company AND support independent content creators.

And now a word about our sponsors…

West Point has been an undisputed leader in bringing the ownership experience to an increasingly wider audience. They consistently campaign some of the most exciting horses in training and are always finding ways to support the industry. Their FATE Initiative asks that all of us to try to introduce new folks to racing, a technique that Swifty actually employed on me (so you know it works!). We’re pleased to have West Point continue to lead the way by signing on with us as an advertiser… when you see a West Point ad over there in the HRF ad spot, click on over and check out their current offerings or check out what founder and President Terry Finley is blogging about in his weekly Terry’s Notes.

You asked and Breeders’ Cup listened… not only did they address their ticket prices and structure to be more flexible and affordable, they’re now selling their tickets online! That’s the kind of progress this industry needs and we’re thrilled that they chose the Hello Race Fans Ad Network to promote this new initiative! Seeing an organization like the Breeders’ Cup roll out a new online initiative by advertising it in a new online venue is a great sign that progress is possible in horse racing. If you’re planning on going to the Breeders’ Cup, and you know you are, click on over via the banner and get your seats!

We’ve also donated ad space to 501(c)(3)s such as ReRun, Old Friends, Remember Me Rescue, GEVA and Another Chance 4 Horses as we wanted to make it that much easier for someone to find out about these great organizations. We also promote the weekly HANA Pool Party! If you’re associated with a racing 501(c)(3) charity, please contact us at our network site to find out more information about how to get a free ad in our rotation!

If you have a site about thoroughbred or harness racing and you’re interested in running ads, come on over and sign up! And your site doesn’t need to be a blog either. However, if your site is a blog hosted at wordpress.com, you currently can’t run any ads but hopefully wordpress will change that soon.

The other project Swifty and I have been working on is creating a fan education site, also called Hello Race Fans. We think that fans and players can learn as much from each other as they can from experts. I know I’m constantly learning every time I read how someone decided to play a race or by how they interpreted how a race would set up. With this in mind we’ve assembled some great folks, some of whom you already read, to create a site to make it easier for potential new fans to learn about racing. Stay tuned, we plan on having an initial launch prior to the Breeders’ Cup!

Posted by dana on May 27 2009    
Filed Under: Internet, 2009, HANA, West Point Thoroughbreds, Marketing, Breeders' Cup, Ads, Racing

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While others have already done a great job discussing yesterday’s coverage of the Lane’s End, I noticed something interesting during the show. And by interesting I mean annoying.

At some point in the show there was an ad for DRF’s Formulator. The ad was funny and stylistically riffed on advertising of yore. An exaggerated vaudeville barker voice-over narrated all of the great qualities of Formulator while retro images intended to be charming, light hearted and funny illustrated the points.

I particularly got a chuckle out of the pig racing shot. Sadly though, there was one visual sentiment that not only hearkened back to the days of yore, but looks as though it’s still firmly entrenched in the days of now. To drive home that Formulator was easy to use “at every skill level”, they flashed an image of two women. Now there’s a selling point, even a woman can use it!

Did they think it was funny or not even think about it? Was it the same sentiment Kenny Mayne espoused during the bazillion hour BC coverage last year, “men wager, women vote” or was it just a light hearted yet unconsciously telling choice? We’ll never know.

Much has been pointed out recently about racing’s reliance on “antiquated stereotypes and frivolity to appeal to women“. Ditto the speculation that airing the Oaks on Bravo could marginalize the Oaks as a “chick race”. How nice to have this bothersome trifecta rounded out by subtly being reminded that we’re also not perceived as being as skillful as our male colleagues… thanks guys!

Don’t get me wrong, I think Formulator is a fine product, after all they did make it easy enough for me to use!

Posted by dana on Mar 22 2009    
Filed Under: Industry, 2009, Daily Racing Form, TV, Ads, Marketing, Grrrr

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