Player at Belmont today, looking like he just got kicked out of the P6 (Jason Moran)

You may think that the only thing I blog about these days is thanking sponsors, and you’d be right, in part. I’ll cover a few other items but not without thanking sponsors first!

NJSEA, the folks who run Monmouth and Meadowlands, have decided to continue to use the Hello Race Fans Ad Network to promote their summer activities. I’m happy to report that I’m still Surviving at the Shore (narrowly) and hope to make a trip to Monmouth this summer… and you should too! Check them out (by way of clicking on their ad) as they have a whole summers worth of cool stuff to promote.

Sam Houston loves all of Texas, and the Hello Race Fans Ad Network! They’ve widened their current geo-targeted campaign to include all of Texas, so all you fun-lovin’ Texans should check them out (by way of clicking on their ads!).

And finally, we welcome Churchill night racing to the network! They kick off their Friday night racing with a little disco. Of the many genres of music that I love, classic 70’s disco is the top of the list (I was singing Odyssey’s Native New Yorker to my dog just the other day. Inner Life’s Caught up in a One Night Love Affair (which I’m NOT having!) is also in high rotation on my ipod). Why go to some stupid bar on Friday night when you can stay home and play Churchill? Or, better yet, play Churchill from the bar, unless, of course, you’re in the Louisville area. In which case you should boogie on down to Churchill.

But seriously, many thanks to our sponsors. If you like the blogs and sites and in the Hello Race Fans Ad Network, you should occasionally click on the ads. Every click helps!

In other news, you’d be surprised how many people search for things like “how to bet horse racing” or “learn to bet on horse races”. It’s heartening to see HRF getting decent search traffic from these sorts of searches after the Triple Crown. Here a few of the search terms that led folks to Hello Race Fans! today:

learn to bet horse races
reading a tote board
how to bet on horse racing
simple tote
what to look for in horse behavior in post parade
filly triple crown
how to interpret horse racing forms
playing superfecta
horse lineage terminology
horse race lingo

Also heartening was that Rachel Alexandra going to the Fleur Di Lis was picked up by AP (via Lane Gold).

Finally, you can support your fav racing bloggers (or at least some of them!) by going to the first, presumably annual, Horse Racing Blogger Awards and voting. Voting closes June 21.

Posted by dana on Jun 09 2010    
Filed Under: Jason Moran, Twitter, 2010, Churchill Downs, Monmouth Park, Ads, You Can Help, Racing

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(Mark_Baratelli)

Sponsors! In a time of shrinking budgets it’s extremely cheery making when an advertiser choses the Hello Race Fans Ad Network to publicize their events and products. A big thanks to our current our advertisers!

Sam Houston is running a geo-targeted campaign, so if you’re in the Houston area and you see the Sam Houston ad, click on over and check them out… and get yourself to the track!

Totebet offers a sign-up bonus, rebates and co-mingles funds into the track’s pools. If you’re looking for a new platform, click on over!

And finally, Monmouth/Meadowlands has started a campaign with us… their incredibly fun Survival at the Shore game is back! Click on over and sign-up!

Again, many thanks to our sponsors! We hope we can help get the word out about their products… and in turn we’re grateful not only for the support of independent content publishers (and our Fan Education site, which is what we use our portions of the ad revenue for!), but for the chance to help them broaden the reach of their brands.

Please visit our sponsors when you see their ads!

(And now that we’ve reached part 3, I will retire Reasons to be Cheerful, even if there continue to be more reasons)

Posted by dana on May 08 2010    
Filed Under: Hello Race Fans, 2010, Internet, Monmouth Park, You Can Help, Site Related, Ads

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Ho Ho Hotb

Sitting around the channel 11 yule log with no racing to watch, I thought I’d take a moment to compose a little blog post as there hasn’t been much going on here at GbG. However, I have managed to choke out a few pieces here and there. Grab some nog and let’s review!

While we’re working on the more fully featured, content rich site at Hello Race Fans we have a nice series going called “Letters to a New Horseplayer“. We’ve asked a wide variety of professional racing folks and regular players to share their thoughts with potential new fans and players.

There’s some great stuff over there and we’ll be rolling out more in the coming months. I recently added mine, which I sort of wrote to myself if I had the ability to go back in time. I would have been really jazzed to stumble upon them as a super-newbie and our hopes for the entire site is to make it easy for potential new fans/players to connect and engage with racing (fingers crossed!).

You’d never know it until today but I’m also participating in the r2 collective, brain-child of Dean from Pull the Pocket. Claire Novak recently took notice of all Dean’s hard work, he’s definitely been on a roll!

His vision for the project is to have a place where industry professionals can look for inspiration, discussion and thought about how better to utilize technology to enable better products, more effective marketing and/or better customer experience. Both Jessica and I have finally starting contributing with the recent series “Top 5 Innovations of the Decade” where we polled a nice panel of independent industry media folk for their top 5 innovations of the decade. We’re up to #2, race replays, which I wrote. Monday we’ll unveil #1.

If you’re a fan of lists and/or compilations, you should keep tabs on Jessica’s list of lists. She’s compiling all of the end of the year/decade posts. There’s quite a few and no doubt there will be more by the end of next week. I won’t be doing one, or at least I’m not planning on it! However, I will have a decade related poll next week.

Thanks to all of you who made your way over to Facebook to vote the many deserving racing charities in the Chase Community Giving project. No racing charities made it to round #2 but a charity frequently supported by racing, the Susan G. Korman “For the Cure”, did make it.

If I had a holiday wish this season, it would be to see the industry support it’s own more often and particularly in the high profile circumstances where non-racing related charities tend to get the most support by our industry. Not only would it help raise awareness for the racing related charities, it would probably be some inherent “positive” marketing by showcasing an industry that’s concerned and supportive of it’s equine and human athletes.

And if Race For Education exists, why can’t something similar be set up to make it easy for owners to donate to safe retirement, injured jockey funds as well as education for family members of backstretch workers (which I think is fantastic, btw).

The way it works is that owners nominate their horse(s) to be part of the program, the owner decides how much of a percentage of their winnings get donated and the horsemen’s bookkeepers make the deductions directly from the purse distributions. Hats off to Race for Education for making it so easy for folks to donate, let’s hope for more inspired industry support in the coming decade!

Also in the inspired giving department, Kevin of Colin’s Ghost (who’s got a nice contribution to the Letter series at HRF!) has decided to use the Hello Race Fans Ad Network as his own form of giving. He’s donating all of his advertising proceeds to the DRF Preservation Fund. We’re happy that’s he’s chosen the HRF network for what can only be described as adver-giving (or is that charity-tizing?)!

And until tomorrow when racing is back in action, enjoy this odd “holiday” clip from the NYC OTB channel. Last year they just had the wreath pictured above but this year they’ve branched out and are toggling between several “wintery”(?) vignettes including ice skating and the New York Harbor. Please note the shaky camera is there’s not mine. Let’s hope this high quality programming is not shades of things to come for New York ADW users. Happy holidays y’all!

Posted by dana on Dec 25 2009    
Filed Under: Becoming a Fan, 2009, Hello Race Fans, r2 collective, Industry, You Can Help, Retirement, Rescue, OTB, Research, Racing

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For those who think that banks and Facebook are evil, I have news for you… evil+evil=doing some good. At least in the case of Chase Community Giving, which is only available on Facebook!

It can be incredibly powerful when your vote has a local impact. Chase is giving away $5 million to various charities and needs you to help pick which ones. Simply vote for your favorite nonprofit and then get friends and others on Facebook to do the same. Give your charity the recognition it deserves and needs with Chase Community Giving.

Interesting, no? I mean, being on Facebook can’t be ALL time wasting can it? The program allows people to help charities with no financial outlay by giving everyone who installs the app a whopping 20 votes. I haven’t even used all of mine yet!

The distribution is interesting too:

More than 500 nonprofits with an operating budget of $10 million or less will be eligible. The charity receiving the most votes will be awarded $1 million, the top five runners-up will receive $100,000 each, and the 100 finalists, including the top winners, will be awarded $25,000 each.

And, in case you’re starting to wonder if this has anything to do with racing, it does. There are plenty of racing charities vying for part of that $5 million dollars, and they need your help. As I clicked around the other night trying to find them all (not as easy as it seems) I noticed that plenty of the charities listed below only had a few votes and in some cases I was the first person to vote! That’s not too promising considering that I’ve seen a couple with votes in the hundreds (one of them being Old Friends!).

So, for those of you Facebook this is a no brainer… get clicking! And for those of you not on Facebook, now’s your chance to join with the clear conscious that only helping a charity can provide.

I wouldn’t be surprised if this list is not all inclusive, so please leave a comment with a link if you know of any I missed! There’s no browsing mechanism so I was just searching on terms like “thorougbred”, “racehorse” “jockey” “backstretch” etc to see what I could find. While not specifically racing related, I also gave one of my votes to Wikimedia, aka Wikipedia as without Wikipedia I would know a lot less about racing and it’s history.

So, here’s the list… the name of charity links to the page in Facebook to vote for it. I’ve also included a link to the charity’s website where available. If you have a racing charity and are not yet participating, get over and sign up! And then let me know about it so I can add it here.

AC4H
website

Backstretch Clubhouse
more info

Backstretch Education Fund Inc
website

Backstretch Employee Service Team Of New York Inc (BEST)
website

CANTER (IL)
website

CANTER (OH)
website

CANTER (MI)
website

CANTER (NE)
website

CANTER (PA)
website

Disabled Jockey Endowment

Don Macbeth Memorial Jockey Fund
website

Exceller Fund
website

Florida Thoroughbred Charities Inc
website

Friends of Ferdinand
website

Grayson Jockey Club Research Foundation
website

Illinois Equine Humane Center
website

New England Thoroughbred Retirement Center
website

New Vocations Racehorse Adoption
website

Old Friends
website

Permanently Disabled Jockey’s Fund
website

Racehorse Redemption Inc
more info

ReRun
website

Thoroughbred Charities of America
website

Thoroughbred Rehab Center
more info

Thoroughbred Retirement Center
website

Washington Thoroughbred Foundation
more info

Posted by dana on Dec 06 2009    
Filed Under: Internet, Impressive, 2009, :), You Can Help, Retirement, Rescue, Research, Racing

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(ronkokokan)

This week’s HANA Pool Party is the Aristides Stakes, race 10 at Churchill today. While it probably seems counter-intuitive to the original mission of showing a bump in the pool, HANA decided to go for wider exposure to the mission in hopes of bringing more players out next time.

From the Pool Party Yahoo group (that you should join!):

We need to build momentum and get people used to playing with us every single week, every single week — and continuously attract more people that are going to play every single week.

So, get on over to HANA and check out the free handicapping material while you’ve still got about an hour and a half (5:29 ET).

Good luck!

Posted by dana on May 30 2009    
Filed Under: Industry, 2009, HANA, Internet, Churchill Downs, Wagering, Handicapping, You Can Help, Racing

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